Course curriculum

  • 1

    INTRODUCTION

    • WELCOME

    • Copyright Notice

    • Policy on Male Client Consultations
  • 2

    Part 1: Understanding the Male Client

    • Understanding Your Client

    • Questions to Ask Yourself

    • Editable Session Worksheet
  • 3

    Part 2: The Technical Process

    • Same System Different Style

    • Questions to Ask Yourself
  • 4

    Part 3: Communicating Colour to Men

    • Language, tools and follow-up
  • 5

    Part 4: Wardrobe Strategies for Men

    • Function , Fit and Lifestyle

    • Questions to Ask Yourself

    • Editable Download
  • 6

    Part 5: Marketing to Men

    • 3Ps: Packaging, Pricing and Promotion

    • Questions to Ask Yourself

    • 1 Page Marketing Checklist
  • 7

    And Finally

    • And Finally

    • Feedback Survey

    • Certification
  • 8

    Additional Resources

    • DOWNLOAD: Course Notes

    • BONUS! Eyewear for Men Ebook

    • Reading List

    • 3 More Books

    • Guide to Business Formal Wear

    • UK Retailers Business Formal

    • Black Tie Essentials

    • UK Retailers Business Casual

    • Collar Styles

    • The Strong Collar

    • Tie Colour and Pattern Suggestions – By Seasonal and Tonal Directions